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Hong Kong Apothecary: A Visual History of Chinese Medicine Packaging

Designers and artists who are both nostalgic and fascinated with contemporary oriental design elements in packaging design; Creative practitioners and marketers seeking for marketing and design inspirations between design and our daily life; Socio-cultural historians having special interest in the changes of Chinese medicine tradition. --Reviewer --This text refers to an alternate Paperback edition.

Content Description

Hong Kong Apothecary transports us to the exotic world of Eastern medicine, a world of oils, powders, pills, and cures for every known ailment from impotency to opium addiction. As peculiar as "pink pills for pale people" are the packages containing these medicaments. Author Simon Go has combed manufacturers , shops, and home medicine cabinets for years collecting the most compelling examples. the result is a visual cabinet of curiosities, a graphical pharmacopoeia. Divided by type – such as ointments, herbal teas, infused oils – Hong Kong Apothecary presents the fascinating graphics and tantalizing descriptions of hundreds of medicines and gives us an insight into Chinese customs afforded only by examining the artifacts and customs of everyday life. many of these medicines are no longer produced, making Hong Kong Apothecary a memoir of a quickly disappearing culture. This lavishly illustrated book is of interest as much for designers seeking inspiration in the unknown vernacular of commercial graphics as for anyone interested in Eastern medicine.

Paperback: 200 pages
Publisher: Princeton Architectural Press; 1 edition (July 1, 2003)
Language: English
ISBN-10: 1568983905
ISBN-13: 978-1568983905

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